Why Goodreads Needs to Be On Your Social Radar

It’s not unusual for me to receive a blank stare when Goodreads is brought up in a professional conversation. In my experience working with authors (and bookworms, like me), I have found that Goodreads can …

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The 10-Second You {Case Study}

Making your online presence reflect your offline personality when 140 characters is considered “long.” The Client A social sales speaker, social media expert and strategist, and a continuous connections officer who works with organizations to …

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The 6 Marketing “Should Nots” No One Tells You

For the last four years I’ve had a front row seat to the book marketing process. I’ve seen best practices in action, I’ve launched books, I’ve discovered what works – and what doesn’t, and I’ve …

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